Turning Your Blog Into A Business? Always Follow These 3 Rules

Most people don’t start a blog with the intention of making it their full-time job. For most bloggers, it starts out as a hobby and a way of sharing their lives with others who they think might be interested. But if you tap into something that people enjoy and start to build a bit of readership, you’ve got an opportunity. If you monetize your blog and you get enough readers, you can make a good living out of it. Unfortunately, it’s not quite as easy as it sounds and you will have to put a lot of hard work in, but it’ll be worth it in the end. If your blog is starting to gain some traction and you’re considering turning it into a business, here are some things you need to think about.

Female blogging on settee with a laptop

Know Exactly What Your Blog Is

This is an important first step because there is a lot of competition out there and if you’re going to be a success, your blog needs to offer something unique. If you don’t really have a clear sense of who your audience is and what you’re offering them, you won’t get very far. You should have been thinking about this before you started your blog but if you haven’t been, don’t worry. There’s still time to work out what your online identity should be. Don’t try to get more readers by covering all bases and writing about anything and everything. People will come to your blog because they want something that only you can offer so make sure you know what that is and stick with it. The personality of the writer is one of the main things that keeps people coming back to a blog so don’t be afraid to let yours come out.

Get Some Business Training 

In a lot of ways, a blog is very different from other businesses. However, it’s similar in a lot of ways and you’ll still need the same skills that you need to run a successful business. That’s why it’s a good idea to get a bit of business training beforehand. You can do an online masters in business in your spare time. If you start making good money you’ll need to start handling your finances as a business, paying all of your business taxes and looking for partnerships. Doing a business course will teach you how to handle all of that stuff properly so you don’t get overwhelmed when things start to take off.

Offer A Wide Range Of Services 

People often get the wrong idea about monetizing your blog and think that it’s just a case of building a large readership and getting money from adverts on the site. That will make up a big chunk of your income but if you want to make it a full-time business, you need to offer a wider range of services. You could sell products through the blog, write and sell ebooks and offer freelance writing services. When you’ve got lots of different income streams, it’s easier to make your living from your blog. 

Turning a blog into a full-time business is a long process and it takes a lot of hard work but if you follow these basic rules, it’ll be a lot easier.Turning Your Blog Into A Business? Always Follow These 3 Rules

Do you have any other tips for turning your blog into a business?
Be sure to let me know in the comments below.
With love from Lou SignatureTwitter | Facebook | Bloglovin | Instagram | Pinterest

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